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Author: David A. Price
304 Pages
Publisher: Knopf (May 13, 2008)
ISBN: 978-0307265753
Price: -





Before Disney bought over Pixar for almost US$7 Billion and before the audience even get to know about the name 'Pixar', the Emeryville based company has been around for ages since 1979 in fact.

It has never been a bed of roses for Pixar from the start and this David A. Price’s book will tell you so in details.

Pixar was originally a computer company but Ed Catmull, one of the key founding member and current President, Walt Disney Animation Studios & Pixar Animation Studios sees it in a different angle. He wanted it to be an animation studio in the likes of Walt Disney using computer graphics to tell their tale instead. However, no one actually believed that it can be done not even the great George Lucas who first purchased the company. Lucas obviously makes a huge blunder by selling Pixar to Steve Jobs for a mere US$5 million in 1986. Amazingly if Price’s words are true, Lucas’s company did not even posses a computer back then.

Price obviously did a thorough research of his own interviewing those who-can’t-be-named but was either part of the 'growing' process or close to the key personnel. People who were heavily mentioned in the book including Steve Job, John Lasseter, Catmull were sadly not interviewed perhaps due to corporate reasons.

The first half of Price’s book were engaging and gave insights to corporate feuds and the despair faced by the management and animation artistes as the years goes. Anecdotes and interesting events which you don’t get to know of. The other half tends to go a bit flat as it dedicates the chapters to the highlights, trivia behind every Pixar’s animation project and apparent quotes from past press releases that doesn’t really seem matter or worthy enough to be included.

We already knew Pixar is gearing to move on to 'live-action' feature in the future though Price never touches on that. After flipping the last page, it sort of ended with an anti-climax and you wish Price could have serve out more on one of the greatest animation company ever established in motion picture history.


"Eisner gave the impression at least of being unconcerned. In an email to board members on August 22, he related his impressions of the company's upcoming films. On Finding Nemo, due for release the following summer, he was dismissive as if rooting for Pixar to get its comeuppance. Yesterday we saw for the second time the new Pixar movie 'Finding Nemo' that comes out next May. This will be a reality check for those guys. It's okay but nowhere near as good as their previous films. Of course they think it is great.

As it turned out, the film would become the highest-grossing animated movie in history and would win the Academy Award for best animated feature".


Go for the first half of the book which dedicated itself to the in-depth look behind the initial years of how Pixar struggle to keep itself alive.

Review by Linus Tee


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"The Pixar Touch"
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