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Author: David A. Vise and Mark Malseed
336 Pages
Publisher: Delta (August 29, 2006)
ISBN: 978-0553383669
Price: -





How does a company that specializes in 'search' become one of the world’s most phenomenal brands in less than a decade?

To the average internet user like you and me for example, 'Search' technology is apparently nothing new. AltaVista, Yahoo, Lycos, Ask Jeeves were already there way before Google makes its imprints on the tech world. So let’s go back to the previous question, how did Google do it?

With "The Google Story", Pulitzer Prize-winning reporter David A. Vise and Mark Malseed takes us on a journey and recap how Google founders, Larry Page and Sergey Brin revolutionized the world with their quest to deliver lightning fast search results.

Vise and Malseed fortunately took an easy and relaxed approach to telling "The Google Story". The technology description is amazingly light so it won’t bore the non-techies group. There’s even a short chapter dedicated to the history and background of Page and Brin. The infamous ‘free lunches’ inside Google is also mentioned.

As a business-oriented book, "The Google Story" lacks certain insights simply the book did not contain any interviews with the founders. In a way, it’s almost similar to a history text book packaged as an exciting corporate tale. Some of the information presented in the book is not exactly fresh material either.

While it lacks important perspectives to the company which just celebrated its tenth anniversary, it’s a good start to readers who wishes to retrace the history of the billion dollars worth company. Ironically, you can 'google' in your spare time for more news of "Google" if you find reading this book is too stale.


(The recipe for the famous Buttermilk Fried Chicken which is served in Google)

½ c thyme
¼ c Oregon
¼ c basil
½ c onion powder
½ c garlic powder
½ c dry mustard
½ c paprika
¼ c chili powder
½ c celery seed
2 Tbsp salt
½ c coriander
½ c cumin
1/3 c kosher salt
¼ c cayenne pepper
½ c ground black pepper
¼ c ground white pepper

3 gals. Buttermilk
3 cases organic free-range chicken (roughly 30 chickens, divided into 1.5 to 2lb sections)

Mix these amounts of the dry ingredients together in a large bowl then whisk in the buttermilk until it’s thoroughly mixed. Pour the batter over the chickens and marinate for up to five days – keep refrigerated of course.

For frying
Now mix another 4x the above dry ingredients and add:
2 lbs cornstarch
8 qts all-purpose organic whole wheat flour
Dredge the marinated chicken pieces in the dry herbs/flour/corn-starch mixture. Fry the dredged chicken in a large skillet with hot peanut oil at 375 degrees. Once chicken has reached a golden brown colour, finish cooking it in the oven.


While it lacks the founders’ personal insights, in exchange, the book had a detailed account of the company’s history and the turn of events in which it changes the world’s perspective of the word 'search'.

Review by Linus Tee




"The Google Story"
is available in all good bookstores


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