GUCCI UNLEASHES THE TIGER

Under artistic director Demna, luxury fashion house Gucci has premiered The Tiger, a short film written and directed by Spike Jonze. The star-studded cast includes Demi Moore, Edward Norton, Keke Palmer, Ed Harris, Alia Shawkat, Heather Lawless, Ronny Chieng and Kendall Jenner.

The story of The Tiger follows Barbara Gucci (Moore), Head of Gucci International and Chairman of California, as she gathers her children and a special guest at the family home to celebrate her birthday. Beneath the polished surface, Barbara struggles to balance everything: upholding the company’s reputation, impressing a guest of honor, being a mother, and her desperate attempt to control it all. When the night takes an unexpected turn, her carefully crafted façade cracks and teeters on collapse as the family attempts to find a new way.