UPDATE 13/12/2011 - Already Famous gross box office hits S$1.04 million on 11 December. With this directorial debut, Michelle Chong has joined the ranks of other local veteran directors whose movies grossed more than S$1 million locally. With the support from the local audience since the movie sneaked on 24 November and opened officially on 1 December, Already Famous has shown encouraging box office results.
With regards to the heartening box office result, Michelle has this to say, "This being my first movie, I feel humbled by the incredibly warm reception towards Already Famous. I am happiest when people say they are touched, inspired or just entertained by my movie. The touching box office figures are the icing on the cake and I take this as an encouraging sign that I can continue making my second film."
UPDATE: Following an impressive box-office performance during its sneaks, Michelle Chong’s directorial debut Already Famous became the Best Performing New Movie title during its opening weekend (1 – 4 December), with S$415,000 gross box office, ahead of other movies which opened during the same weekend; fantasy comedy animation, Arthur Christmas (S$178,000) and White Vengeance (S$55,000) directed by Daniel Lee and starring Leon Lai.
It is ranked third behind Hollywood blockbusters Puss in Boots and The Twilight Saga: Breaking Dawn Part 1 which grossed S$586,000 and S$553,000 respectively, in the weekend box office ranking. Both movies are in their second week of release.
Puss In Boots – Week 2, Weekend GBO: S$586,000, Cum GBO S$2,176,000 (57 Prints)
Twilight Saga: Breaking Dawn Part 1 – Week 2, Weekend GBO: S$553,000, Cum GBO S$2,331,000 (45 Prints)
Already Famous – Week 1, Weekend GBO: S$415,000, Cum GBO S$702,000 (24 Prints)
First-time Director Michelle Chong says, “I feel very touched and grateful that we are so close in box office with the two established Hollywood Franchises in our opening week, despite having fewer than half their number of cinema halls. I thank the local audience for their support, and I hope we can continue to have good results.”
Starring Taiwanese pop idol Alien Huang and homegrown host-comedian Michelle Chong, Michelle Chong’s directorial debut Already Famous has scored numerous sold-out sessions and collected an impressive S$170,000 when it sneaked during the weekend (24 – 27 November) with only 15 prints. Movie-goers are buying tickets up to 3 days in advance to watch Already Famous and cinemas have increased print count (from 15 to 24 prints) and sessions for the movie’s official opening on 1st December.
With regards to this encouraging result, the General Manager of Scorpio East Pictures Pte Ltd, Mr. Sim Wee Boon says, “We think Michelle Chong might have brought about a new perspective towards local films. Movie-goers have been giving feedback about not being able to get tickets for the movie. With more prints and sessions, we hope more people will be able to catch Already Famous when it opens on 1st December.” Mr. Suhaimi Rafdi, CEO of Cathay Organization commented, “Already Famous started its run at Cathay Cineplexes on a good footing; since its first sneak preview on 24 November, the film has been screened to packed houses every single session. The popularity of the film even made it the highest grossing movie title at one of our suburban multiplexes. With the film opening on 1 December, we can expect the film to gain more ground and see a further surge in its box office performance.”
Prior to the sneaks, meet-the-fans sessions at Suntec Convention Hall (22 Nov), The Cathay (22 Nov) and Plaza Singapura (23 Nov) were packed with large crowd of fans showing their support for the cast members of Already Famous.
Already Famous tells the story of a Malaysian girl who sets out to fulfill her dream of becoming a popular star in Singapore, and her bittersweet journey of sweat, tears, love and joy. This comedy is not just about the trials and tribulations of making it in showbiz, but also a message of truth and heart to anyone who has ever wished upon a star. Produced by Huat Films,
Already Famous is distributed by Scorpio East Pictures and Cathay-Keris Films in Singapore and is currently showing in Cathay Cineplexes, Golden Village, Shaw and We Cinemas.
ALREADY FAMOUS is reviewed here